It's a big investment to develop a new product like this. We use crowdfunding to see if the world is interested in our new invention.

Based on the amount of pre-orders we get we decide how to proceed with the factory.

Why a backpack?

Kasper loves backpacking and hiking. For our honeymoon, he forced me to exchange my suitcase for a backpack.

I hated it. But then Kasper did what Kasper does best - he invented a backpack that fixed the top 7 complaints I had.

If that’s not romantic, I don’t know what is 😀

The backpack is live on Kickstarter now - there is early bird prices and virtual high-fives to all early backers.

Sincerely,
Lotte

We started LABFRESH on crowdfunding and since then, we have become the most community funded fashion brand in Europe. We recently sold 26% of the company to over 800 community members and guess what? We have one more round coming soon.

Our past crowdfunding campaigns

2023: Seedrs

Due to the success of the first two crowdfunding campaigns, we decided to enable our community to become actual shareholders of LABFRESH and to own a piece of the same pie as us founders. When we launched our first equity crowdfunding campaign on Seedrs, we never imagined to raise €1.3M from a whopping 817 of our loyal community members. This also means that 26% of our customers own a piece of LABFRESH. See the campaign here

2022: CrowdAboutNow

Once again it was time to open a new store. This time in Kasper's hometown of Copenhagen. We wanted the momentum of the first campaign to continue, so we did our second campaign with CrowdAboutNow and raised yet another €400.000 from 140 community members. See the second campaign here

2021: CrowdAboutNow

When we decided to open our first flagship store, we wanted to include our community too. We launched a crowdfunding campaign on the peer-to-peer lending platform, CrowdAboutNow. This enabled 232 of our community members to pitch in and lent us €400.000 to make our dream of a flagship store come true. See the campaign here

Back in the early days, we also did 4 Kickstarter campaigns, which helped us finance all new technological development. This was our favourite

Don't miss out!

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Want to see what we have been up to since launch? Check out Kasper's linkedin post here